Websites are an incredibly valuable marketing tool in today’s online world. As well as increasing brand awareness, your site can also attract huge audiences from all over the world and therefore generate a significant number of sales. In order to enjoy any kind of success however, you need to ensure that you’re getting the right traffic to your website so here are a few simple ways you can do exactly this.
In order to improve your rankings in the likes of Google, the first and most important thing you need to do is ensure that you are using the right keywords on your site. Think about what people might type into a search engine when looking for your product or service.
Write out a list of everything you can think of and also don’t forget to make them location specific. You can then use the Google Adwords Keyword Planner to help determine how many searches each keyword gets per month and what the competition is for it.
Advertising is one of the best ways to promote anything and your website is no exception. The great news is that there are a number of ways you can advertise your website so you can find the platform that suits your audience. Paid search, social media and display advertising are all great ways of attracting visitors and getting your site in front of people. As we mentioned above, really think about your target audience and where they’re likely to be.
If for example you are trying to promote your personal training business, LinkedIn would not be a suitable place to promote this whereas you’re likely to yield much better results if you display your ads on Facebook.
Use an SEO agency
If you want to rank highly in search engine results pages and drive large amounts of traffic to your site, you need to be willing to put a lot of ongoing work into it. It is without a doubt a full-time job and if you don’t have the time to do it, you should seriously consider employing an SEO agency to do it for you. An agency will be able to look after everything from building your site, ensuring you’re ranking for the right keywords, keeping your blog page updated, managing your social media pages, running advertising campaigns and anything else SEO related.
Social media really is an excellent way of raising awareness of your brand and driving traffic to your website. Many people also find it a lot of fun managing their social media pages but don’t let this fool you. Companies are often surprised at just how hard it is to get their social media pages right and how long it takes before people start engaging with them. Don’t expect overnight success with your social media. It takes time to build up a decent following and it takes even longer before people will even start engaging with you. The trick is to post a number of things you think your audience will be interested in reading and from the response you get, you will be able to gauge what is and isn’t working so well.
Email marketing is a fantastic way of staying in touch with your customers as well as driving traffic to your website. A great tip is to send a monthly newsletter to your customers. As they have used your company before, you know that they are already interested in your products or services so this is a great start. If you want your email campaigns to generate a high number of conversions, make sure you offer the customer something. For example, discounts, special offers, a link to an industry report or some advice that can help them to become more successful. You may already have the facilities you need to send out bulk emails but if not, there are a number of sites out there you can use for this including MailChimp.