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What does a digital marketing agency do?

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If you’re considering using a digital marketing agency to promote your business to increase sales, you may be wondering what they will do to get your brand noticed ahead of your competitors and how.

Any serious digital marketing agency will be happy to discuss all of the services they offer with you and how they will apply them to your marketing strategy to get your business ahead of the game. From paid advertising to SEO, from website analytics to social media, the range of services should be broad enough to ensure that no matter how your customers engage with you they will have an experienced team that will know how to promote your business to the right people, at the right time, in the right way.

Here we look at some of the services in a little more depth.

SEO

shutterstock_574784962Search Engine Optimisation (SEO) is the method of organically promoting your website on search engines such as Google to increase not only your quantity of website visitors but also the quality. An experienced digital marketing agency will have the technical experience to analyse your website and collect the necessary data to see how they can help your website grow and become more visible. But it’s not just about making sure your site is visible, it’s about making sure its visible to the right people.

Paid Advertising

There are several different ways you can use paid advertising to promote your business including social media, Google Adwords (https://ads.google.com/intl/en_uk/home/) and programmatic display. How your customers engage with your business online will have an impact on where you should be advertising. It’s vital that you advertise in the right places otherwise you could be spending a lot of money on a marketing campaign that was always going to fail. An experienced digital marketing agency will know where to focus your paid advertising campaigns to deliver results.

Social Media  

Social Media, whether we like it or not, is a huge part of people’s everyday lives. As part of an effective marketing campaign you can use social media platforms to drive more traffic to your website and engage with wider audiences. Social Media is very in the moment which only gives businesses a few seconds to capture a user’s attention. With this in mind, all content that you place on social media platforms such as Facebook must be compelling, on-brand and engaging. An agency that offers social media services should have an experienced team with content specialists that can promote your business in the right way. You can find out more about advertising on Facebook by following the link – https://en-gb.facebook.com/business/ads

UX

shutterstock_1145838989User Experience (UX) is a key part of any marketing strategy and is as important as any of the other services. It focuses on your customers journey through your website, their experience, how they engage with you and whether they can get to their end destination quickly and easily with the right information. After all there’s no point in promoting your website if a user can’t find out how to buy your product, contact you to book a training course or download your app. If you want users to buy your products or services, you need to make sure they can do this as painlessly as possible, and that’s where UX comes in.

We hope the above information is helpful and good luck with your digital marketing campaigns.

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