SEO for any business, no matter how big or small, is an important part of digital marketing that shouldn’t be overlooked. It is often seen as too complicated or too expensive but using a few simple techniques can really help move your site up the search engine rankings.
Always keep in mind that SEO is all about getting the right people, to the right website. When this happens, the visitor is more likely to stay on the site for longer and/or contact the company or buy the relevant product.
Positive experiences like this not only helps increase business revenue but it is also recognised by search engines, helping to improve rankings.
Here’s few top tips to help move your website up the search engine rankings.
Your website, however fantastic it looks, needs to technically be sound. For instance, search engines will penalise sites that are slow to load as, in this day and age, people don’t like to be kept waiting. The structure of your website needs to be logical and flow through a journey that your users would like to take. Information needs to be available quickly and easily and when you want to make a purchase your shopping functionality should be hassle free and secure. And lastly don’t forget that visitors arrive on your site from a range of different devices so make sure your website works properly on desktops, tablets and mobile phones. Give your site an overhaul and if you’re unsure ask a professional digital marketing company to perform an audit on your website.
Set goals for your website and understand what you are trying to achieve. Giving a complicated message will confuse people, so stick to your key phrases and target them. Make sure your search terms are consistent across your content, meta titles, meta descriptions, URLs and headings.
If you are a local business then local SEO could work really well for you. You can capitalise on this by creating a Google My Business profile with your business address and encourage satisfied customers to leave reviews on it. Make sure however, you respond to any negative reviews and keep them off line as much as possible. You can find out more by following this link: https://www.google.com/intl/en_uk/business/. Ensure your website is optimised for local search terms and where relevant have a FAQs section to answer local area specific questions.
Review your content
All of the pages on your website should have a purpose. If they are on your site make sure they add value and read as well as your main pages. Your content should be simple to use and not overly complicated unless it is needed for a specific product or service. People like to glean information and scan read to get an idea of context. Once they are satisfied with the details they will get the in-depth detail by making contact. On the flip side your content shouldn’t be basic or lack detail and information as this will leave visitors unsatisfied when searching for more details. Keep your content up to date and relevant as this will also confirm to search engines that your website is being updated regularly.
To find out more about SEO visit: https://searchengineland.com/guide/what-is-seo