If you have a business but don’t have a website, you’re losing out on valuable opportunities. Even if you do have a website, if you’re not using it correctly, you’re still losing out on valuable opportunities.
While we may all think that we’re pretty tech-savvy these days, research carried out by marketing specialists, Vistaprint (https://www.vistaprint.co.uk/) found that UK-based SMEs are making the same mistakes time and again. Unbelievably, out of the 1,000 sites they analysed, an incredible 98% featured at least one of the mistakes below.
A third of SMEs use the same old adjectives to describe themselves. According to Vistaprint, the most common descriptors include friendly, independent, specialist, family-run and experienced. While none of the words are wrong or offensive, with so many websites using them, they have little impact. If you really want to stand out from the crowd, spend time brainstorming the core values of your organisation and use this to describe who you are.
More than three quarters of UK SMEs use more than one font on their website and 51% use more than three. While you may have done this intentionally so that some points stand out more than others, you risk creating a website that looks messy and inconsistent. On the other hand, a single, well-chosen font will positively affect the way that visitors perceive your business.
You know that your website looks great on a desktop, but have you checked it’s responsive for mobile phones and tablets? With more than half of the world’s web traffic coming via mobile, it’s absolutely crucial that your content is accessible from all devices. Your website is likely to be a potential customer’s first impression of your business so make sure they don’t end up getting frustrated with the layout because they’re likely to start looking elsewhere if they do.
It’s not search engine friendly
A lot of SMEs fall into the trap of thinking that once their website is launched, they don’t have to worry about it anymore. Sadly, this isn’t the case. There are thousands of other websites out there promoting the same service or product as you so if you want to rank highly in search engines like Google, you need to ensure that your site is optimised.
Whether you do this yourself or outsource the function to a reputable digital marketing agency like Big Group Insight, some of the most important aspects of SEO include:
- Content marketing
- Social media
- Website design
- User experience
- Data insights
Too little colour
Almost all SMEs use just one colour in their logo and of those analysed by Vistaprint, 46% were blue. While this certainly hasn’t done any harm to the likes of Facebook, Twitter, LinkedIn, General Motors (GM) or the hundreds of other successful companies who represent themselves with blue, as an SME desperate to stand out in such a competitive market, you could benefit from a more unique colour scheme. By using your imagination when it comes to the colours on your website, you have the opportunity to stand out and establish yourself as vibrant and confident. Remember however, colour sends an important message to potential customers so it’s well worth following this link to see what certain colours say about your company: https://www.fastcompany.com/3028378/what-your-logos-color-says-about-your-company-infographic